Social studies · DevRel with Matt

Slide 1: Social studies: devrel with Matt

Slide 2: Developer relations. Community: talk to people. Content: build and share. Product: improve and document a product. whatisdevrel.com

Slide 3: Compounding: learn and teach (content), interact (community), deliver feedback (product). Over time this turns into goodwill, relationships, and trust. But it starts with being useful and expecting nothing in return

Slide 4: Be as useful as possible

Slide 5: Hi, I’m Matt: in a former life I was a data engineer, then I led devrel and content at Replit, now I focus on devex at Conductor

Slide 6: At Replit: content that taught people how to build, community through interaction (online and offline), and using both to improve the product

Slide 7: Good devrel: learn or build something useful, share it, notice patterns, iterate. Good social: have a useful point of view, give people something, notice what works, iterate

Slide 8: What people see: YouTube grew 4x to 100k+, personal audience grew to 100k+, 100k+ took courses, shareholders received value

Slide 9: What people remember: “You’re the person who sends me emails”, “You’re the person from the tutorial videos”, “I took your course, you helped me”. People remember people, not brands. The greatest form of goodwill is being useful

Slide 10: What people remember: “I’ve been to your apartment”, “Do you live at [redacted] address?”, “Nice legs bro”. This is a blessing and a curse

Slide 11: Be as useful as possible

Slide 12: Social capital

Slide 13: Two games: B2C posting is about being useful, B2B posting is about high-quality opinions. Two very different audiences. B2B = reputation

Slide 14: Would you rather have 100k crypto followers, or 100 followers who are CEOs? People do judge you on your content. A banger tweet might not be worth your reputation

Slide 15: What is good devrel? It’s very similar to good social: be useful, be authentic, build in public, have restraint. Community, content, product