Content is code · AI Engineer

Slide 1: Content is code. AI Engineer

Slide 2: Code is communication

Slide 3: Technical communication: docs, changelogs, email (product marketing), video, DevRel

Slide 4: The Conductor docs introduction page

Slide 5: The Conductor changelog: a (mostly) boring update

Slide 6: A Conductor update email

Slide 7: A product tour of Conductor

Slide 8: Matt on camera with animated React overlays

Slide 9: An animated walkthrough of a Conductor workflow

Slide 10: Hi, I’m Matt: data engineer, DevRel at Replit, DevEx at Conductor

Slide 11: Three eras: handcrafted, code (expensive), code (cheap)

Slide 12: Three eras: handcrafted, code (expensive), code (cheap), you are here

Slide 13: Era 1, handcrafted: everything is manual, the only levers are time (money) and skill. If I want it, I’d better pay someone (an agency?)

Slide 14: Era 2, expensive code: code and cloud are mature, engineering is the bottleneck. You’d better pay an engineer. Content is not a priority

Slide 15: Era 3: video, docs, design, and motion graphics are all Claude. You’d better pay Anthropic

Slide 16: Code is communication, with “cheap” struck through

Slide 17: Code is communication: the fastest way to build an asset is through code. “My favorite medium is TypeScript.” Imagine hearing that in 2024

Slide 18: Structure is expensive

Slide 19: Structure is expensive: codebase, brand guidelines, design tokens, clean PRs, internal docs

Slide 20: Structure is the difference

Slide 21: Conscientiousness: the quality of being meticulous, careful, and guided by a strong sense of moral or professional duty

Slide 22: AI rewards conscientiousness, organizational excellence, and structure. Skills

Slide 23: Code is communication: a “shift-left moment” for content, where the codebase becomes the source of truth. Only works with structure and organizational excellence

Slide 24: 2026: year of the creative technologist

Slide 25: 2027: year of the content engineer